WHY IS SEO FOR MARIJUANA COMPANIES SO IMPORTANT?
Two main reasons: 1. Because we can’t pay Google Adwords. We simply can’t pay to be on top of Google, therefore, if you don’t take all the necessary steps to get to the first page, then it doesn’t exist.
And 2. specifically if you are a dispensary, you MUST develop your SEO to find it on Google Maps, Apple Maps and others. It’s amazing for Google “dispensary near me” while INSIDE a dispensary, and that dispensary doesn’t appear. It happens often.
Search engine optimization is not an option for marijuana dispensaries. It is a requirement. Unfortunately, it is difficult for the average person to understand. It just covers a lot. We will highlight some of the following elements we do for dispensaries in our DISPENSARY IN A BOX package. But first a little about us.
With over 10 years of professional experience developing and leading online marketing efforts for some of today’s biggest brands online long before the cannabis industry was created, you can be sure that you have partnered with a Search engine optimization group extremely talented, passionate and experienced. professionals
• Multi-location businesses (retailers, B2C franchises)
• Electronic commerce: shop windows with an excess of 100 products.
• Medium to business organizations
Our search engine optimizations:
• Implementation of SEO best practices.
• Website and website platform migration
8 important SEO tips for cannabis companies
Since it is estimated that 80% of consumers do Internet searches before buying from a company, one of the biggest concerns for cannabis companies should be online visibility. If you are not yet ready to work with an experienced SEO professional, the following steps will improve your ranking on Google and increase your chances of being found on the web:
1. CREATE A GOOGLE BUSINESS PROFILE
This will automatically index your name, address and phone number with Google. Most importantly, it is the only way your company can appear in the results of Google maps when people in your area look for similar services. You can sign up for a profile in Google My Business.
2. USE SOCIAL MEDIA
Being active in social networks not solely improves your relationship with potential customers, however additionally helps boost your SEO if wiped out the proper method. the simplest social media platforms for your business can vary in step with your explicit strategy, however, every business should have a minimum of one Facebook and Google+ page.
Facebook: one amongst the foremost used social networking sites, Facebook may be a good way to achieve new audiences and send traffic to your web site. to not mention that it’s a really specific and customizable advertising platform which will work wonders for your SEO and marijuana sales once used correctly!
Google+: though Google+ isn’t such a well-liked possibility among the general public, it offers a profit that almost all others do not: Google compartmentalization. every post denote on Google+ is indexed for search rankings, thus optimizing your social posts for specific keywords will increase your possibilities of being found online!
3. List your address and telephone number on your web site
Yes, you would like an internet site. And if you would like to be competitive, you need to have a wonderful style and quality content. however, at the foremost basic level, you need to embrace your address, city, state and telephone number in the text thus Google will recommend your marijuana business to searches that return from your space.
4. ADD YOUR BUSINESS TO the popular DIRECTORY LISTS
Sites like Yelp, YellowPages and native not solely increase the probabilities of somebody finding your business, however additionally give prime quality links to your web site. There square measure many cannabis-related directories like Leafly, Weedmaps, and THCBiz for an identical reason, however, no matter you are doing, certify you employ solely well-thought-of directories and begin with simply some, otherwise, you risk damaging your SEO rather than facilitate him
5. REVISIONS OF conferences
Once you’ve got listings on Google and in some directories, raise your customers to go away comments on them. Of course, it’s wonderful for business once potential customers see smart reviews, however, it’s additionally a powerful signal to Google that it’s value suggesting your cannabis business to others.
6. Have a journal
The key to nice SEO is traffic, and posting journal articles is one amongst the simplest ways to stay attracting guests to your web site. Use it to debate promotions, events, new merchandise or business news, however, invariably attempt to publish articles regularly!
7. Apply associate SEO strategy on the location
Unless you’re a really technical person, you’ll get facilitate from a marijuana SEO skilled and/or internet developer for this. however, in a concert of the foremost essential elements of SEO construction, it ought to undoubtedly not be unnoted.
WILL mix an honest SEO STRATEGY:
• Keyword strategy: opt for the simplest and best keywords for your business objectives.
• Title tags: name every content page properly.
• Header tags: the creation of an associate structure for the content.
• Image title/elevation tags: Provides discourse info concerning a picture, since Google cannot index pictures by themselves.
• Content structure: Organize content pages in order that guests will simply notice what they’re trying to find and make internal links that facilitate Google perceive however pages relate to every different.
• URL: name links befittingly in order that Google will simply rewrite them.
• Redirections 301: forwarding URLs that are no longer used, so visitors never reach a dead end on their website.
• Quality web development: the coding of websites must pass a series of criteria for Google to classify them well.
8. USE GOOGLE ANALYTICS
It will be difficult, if not impossible, to know if these strategies work if you don’t have a way to track them! Google Analytics is a quick way to track the traffic, conversions, behavior and more of your cannabis website as visitors navigate your site. There are many other analytical trackers, and most can be installed on your site in minutes.
DO YOU NEED HELP TO IMPROVE THE SEO OF YOUR CANNABIS WEBSITE?
We are a team of highly qualified developers and SEO professionals at Growth Dispensary Marketing who have mastered the technique of increasing website traffic, and we would love to do the same for you! Contact us today for SEO analysis and a free consultation, and give your cannabis business the impetus you need to truly perform online.